Our story
Every parent we know is running on empty. We were too.
We're Dom and Shannon, two working parents in Chicago with a 9-year-old and a 4-year-old.
A few years in, we noticed the same thing in each other and in every parent around us. Days that start before we're ready and end long after we're done. Coffee doing less every week. Short fuses, foggy afternoons, and the quiet feeling that we used to be sharper than this.
None of it was dramatic. It just never stopped. And every time we talked to friends, we heard the same story. That's when it clicked: this isn't a personal failing. It's what years of broken sleep, constant demands and running on fumes do to a body. Almost every parent is living with it, and almost nobody is making anything for it.
The shelves gave us two options: energy drinks that leave you wired then wrecked, or wellness routines built for people with two free hours every morning. We wanted something in between. One simple step that helps a tired parent feel like themselves again.
So we built it. We worked with a licensed pharmacist to choose ingredients with real research behind them, had every batch made in a cGMP-certified facility in the USA, and had it tested by outside labs. The result is Levelhead Classic Daily: two capsules with breakfast, made for the parent who has to show up anyway.
You're not failing. You're depleted. And now there's something made for exactly that.
Not a new you. Just you again.
Who we are
A family business, in the most literal sense.
Dreamed up on our couch, developed with a licensed pharmacist, and shaped by the chaos of a 9-year-old and a 4-year-old.
Dom
Dom spent 20 years in advertising and sales, including at Indeed and Glassdoor, so he knows a good pitch from a good product. Useful, it turns out, when you're choosing who makes your supplements. Today he runs Levelhead day to day. Weekends, he's on an early bike ride or at the grill, cooking for family and friends.
Shannon
Shannon has spent her career leading teams in the tech industry. At Levelhead she sets the strategic direction and keeps the numbers honest. Half of every decision here is hers, and usually the better half.
Dom and Shannon, co-founders
How we built it
Mostly in the margins. Fussy where it counts.
Nap times, late nights, one kid on a lap. Fourteen ingredients, including KSM-66® ashwagandha, L-theanine, CoQ10, methylated B vitamins and a deliberate touch of natural caffeine. Two capsules, every morning.
- Formulated with a licensed pharmacist
- Made in a cGMP-certified facility in the USA
- Every spec sheet checked line by line
- Tested by outside labs for heavy metals and microbes
- Every dose printed on the label
Our mission
To help depleted parents feel like themselves again.
So they can show up for the small moments, the hard conversations and the chaos, for the people they're doing all of this for.
What we stand for
We're for
- Ingredients that earn their place. No filler, no fluff.
- Honesty about what parenting is actually like
- A product that works in the background, not one that demands attention
- Energy that doesn't crash by 2pm
We're against
- Wellness theater and miracle claims
- The 47-step morning routine
- Anything that makes you feel like you need fixing
- Guilt as a marketing strategy. You're tired, not failing.
Not a new you. Just you again.
We read every email at contact@levelheadlabs.com, and a real person writes back.
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